Aggressive

I’ve never been interested in advertising and especially aggressive advertising which seems to be the norm these days. If I go online it is everywhere, it even appears on my blog. The occasional advert is fine, not that I take much notice but I am bombarded with them! The dynamic ones are the worst, flashing away on the sidelines whilst I am concentrating on something else, emails for instance. It gets so bad sometimes I just cover the screen where they appear. Have you noticed what a minefield it has become when trying to move your cursor around the screen? It is just as bad with finger scrolling, you only have to accidentally slip and you’ve clicked on an advert and opened a tab. Most annoying. I don’t receive much mail at home, you know, the stuff that comes through your letter box, I call it real mail but others call it snail mail because it takes longer to send and receive. Is this real progress or just simply the fact that we are so much in a hurry that everything has to be NOW? Oh how I yearn for a return to times when we had time for everything and didn’t want to cram as much as we could into a day. The mail which comes through my letter box and addressed to myself is usually official and sent from organisations like the tax office, insurance companies or other financial institutions making demands upon my purse. Those I have to accept of course but they are far outweighed by the unwanted stuff, advertising leaflets and special offers from some companies I’ve never even heard of. We have a recycling bin in the porch which is less than a metre from the letter box. How convenient it is for dumping all of it! I do check that none of it wanted of course before binning it.

There is far too much advertising these days in my estimation. The problem I find is that I cannot stop it coming through the letter box or block it online. If I see an advert and make an attempt at deleting it I am asked why I don’t like the advert but there is never an option to delete it. I can opt out of receiving certain advertising offers but cannot block them from my screen. All I get is ‘We want to only display adverts which follow your interests’ or something similar. Data is collected from every site that is visited and it is then assumed you have an interest in purchasing from them all! Most of the time I am just browsing and don’t want anything else, especially unsolicited adverts. When I visit a high street store I do not like staff to approach me asking if I need assistance. If I need assistance I ask for it. If I want advertising I will ask for it but don’t hold your breath waiting for a question.

Shirley Anne

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I hate it

Perhaps it is my age (I will be 73 by the time you are reading this) but I doubt it. I guess I have always thought this way, for most of my life anyway. I might call it being anti-social and once many years ago I was very anti-social but no not in the real sense is it being anti-social when I say I dislike, even hate advertisements and the advertising media in general. My attitude in life is to make my own decisions when it comes to purchasing and not to be pestered by those pushing their wares into my face. If I want something, no matter what it may be, I will go and get it. I have no need for junk mail either paper or electronic, they get destroyed, deleted, thrown away, take your pick. I want timber, I go to the timber yard and ask. I want food, I go shopping for it and select the items I want. If there is anything I want I go and look for it, yes even when making online purchases. Then I select and buy. I watch television as many do and sometimes I allow the sound to remain on during the adverts, not because I want to listen to them but I sometimes just cannot be bothered to keep switching off the sound.  In doing so however I end up listening to the auto-suggestive crap in some of them. ‘These are a must have item’. No they’re not! ‘Everyone wants them’. No they emphatically do not! ‘Don’t miss the opportunity’. I’d rather save my money for something I really want. ‘Hurry while stocks last’. Yeah sure I’ll dash out straight away. ‘Save money by buying while the goods are on special offer’, is another advertiser’s favourite. No thank you I will save even more by not buying anything! Christmas, what a wonderful opportunity for advertisers to show us what we are missing if we don’t buy all the unnecessary stuff they throw our way, food, drink, clothing, furniture (?), you name it they want you to buy it. I wonder what Jesus thinks of all that self-indulgence at his birthday party, you know, the one you don’t invite him to? The thing is, do we really fall for everything the advertising media pushes our way? Sadly many do. Do we really need it all? Probably not but many don’t wish to admit it. For me, I hate it all.

Shirley Anne