You will be wondering what ‘I G’ stands for. Well you’ve heard of ‘I T’. I am sure. ‘I T’ or Information Technology, the technique of gathering information or rather the means thereof. To quote Wikipedia ‘I T’ is the use of computers to store, retrieve, transmit, and manipulate data.  Actually humans have been gathering and manipulating information since time immemorial, there is nothing new about that. Today we have computers which take the hard work out of it but the information has to come from somewhere for computers to do that work. ‘I G’ therefore stands for Information Gathering which has to be performed first of all. Data collected is then stored for reference and manipulation as needed later. Surveys are one way of gathering information.

Occasionally I am asked to do a survey online and the information is used by the Government or local authority hopefully to better the community. Whether that actually happens is a matter of conjecture but the surveys do allow anyone partaking to give their opinion on a wide range of subjects. Hopefully these ‘questionnaires’ are innocuous but not all are. There is always the danger of revealing too much information, even delicate information if one is not wise to it.

Some surveys (probably more than we think) hide the real reasons for conducting them. The questions might be aimed toward our habits, what we buy, what we use with the view to bombarding us with advertisements which we might be interested in later. Sales marketing uses crafty methods to get across information and goods they want us to purchase. The questions asked of us are disguised and hidden among others in the survey so as not to put us off. Wise people see through all of this and don’t respond. I do such surveys because I am rewarded and for no other reason. I can be asked about anything but it doesn’t mean I get hooked into purchasing.

Shirley Anne